So what should a founder do? Optimize for bots? Over-engineer the pitch?
Not at all. The answer is clarity and structure. Not conformity. Here’s how to stand out while staying human:
1. Structure Your StoryUse clear headings and bullet points. Label sections like:
- Problem
- Solution
- Why Now
- Market Size
- Business Model
- Traction
- Team
2. Keep Language Tight and ConcreteAvoid vague claims like "huge market" or "game-changing." Instead:
"We’re addressing a $4.7B market with a product that cuts processing time by 60%."
3. Signal Your InsightAI may score traction or market logic, but highlight what only a human could spot:
"Our founding team previously built a fintech tool for the same underserved user base."
4. Prep for Auto-InterviewsIf you're applying to accelerators or AI-screened VC platforms, expect:
- Pre-recorded questions
- 1-minute video intros
- Written Q&A prompts
Practice with time limits. Speak clearly. Think structure, not script.
5. If You Have No Track Record Yet, Say So and Show ContextAI models often penalize "missing" signals. Explain what
is there:
“This is our second attempt at solving the same problem. This time we’ve got customer interviews, early pilot interest, and a validated pain point.”
Being honest about where you are — and focused on progress and intent — beats trying to bluff signals the AI is trained to expect.